1. WHAT ARE COOKIES?

Cookies are small text files stored on your browser or device when you visit a website.

Cookies and similar technologies help websites operate, remember choices, understand how visitors use the site, improve performance and support advertising and marketing.

Similar technologies may include:

• pixels and tracking tags;
• local storage;
• software development kits;
• device and browser identifiers;
• server logs;
• web beacons; and
• other technologies that store or access information on a device.

In this policy, we use the term “cookies” to refer to cookies and these similar technologies unless otherwise stated.

2. WHY WE USE COOKIES

We may use cookies to:

• operate and secure our website;
• keep products in your shopping cart;
• remember your login, region, currency and preferences;
• process checkout and payments;
• detect fraud, misuse and suspicious activity;
• understand how visitors use our website;
• identify website errors and performance issues;
• improve our website and customer experience;
• measure sales, traffic and campaign performance;
• personalise content and product recommendations;
• support abandoned-cart and back-in-stock communications;
• display and measure advertising; and
• comply with legal and regulatory obligations.

3. TYPES OF COOKIES WE USE

The cookies used on our website may change as our website, Shopify settings, applications and service providers change.

Cookies generally fall into the following categories:

4. FIRST-PARTY AND THIRD-PARTY COOKIES

4.1 FIRST-PARTY COOKIES

First-party cookies are set by Amaroso Boutique or by the technology used to operate our website on our behalf.

These cookies may support website functionality, account login, checkout, security, preferences, analytics and other services described in this policy.

4.2 THIRD-PARTY COOKIES

Third-party cookies are set or accessed by external service providers whose technology is used on our website.

These providers may include:

• Shopify and Shopify applications;
• payment and fraud-prevention providers;
• analytics providers, including Google;
• advertising providers, including Google and Meta;
• email and SMS marketing providers;
• social-media platforms;
• customer-service providers;
• review and survey platforms;
• returns and refund providers; and
• other technology providers used to operate our website.

Third-party providers may collect information directly from your browser or device and may combine it with other information they already hold about you.

Their handling of information is governed by their own privacy policies, cookie policies and account settings.

5. ANALYTICS

We may use Shopify analytics, Google Analytics and other analytics services to understand website traffic, customer journeys, product interest, purchases and website performance.

Analytics information may include:

• IP address;
• browser and device information;
• approximate location;
• pages viewed;
• products viewed or purchased;
• search and navigation activity;
• referring website or campaign;
• session duration;
• website errors; and
• cookie or device identifiers.

We use this information to improve our website, understand customer behaviour and measure business and marketing performance.

6. ADVERTISING AND TRACKING PIXELS

We may use advertising pixels, tags and similar technologies provided by platforms such as Google and Meta.

These technologies may record actions taken on our website, including:

• visiting a page;
• viewing a product;
• searching for a product;
• adding a product to a cart;
• beginning checkout; and
• completing a purchase.

This information may be used to:

• measure advertising performance;
• attribute visits and purchases to advertising campaigns;
• build or exclude advertising audiences;
• show advertising to people who have visited our website;
• find audiences with similar interests; and
• reduce irrelevant or repeated advertising.

Depending on your settings and applicable law, advertising providers may link this activity with information associated with your account on their platform.

7. EMAIL, SMS AND SHOPPING ACTIVITY

Our marketing providers may use cookies and similar technologies to help us understand how customers interact with our website and communications.

This may include information about:

• products viewed;
• products added to a cart;
• checkout activity;
• purchases;
• email delivery, opens and clicks;
• SMS interactions;
• abandoned carts;
• back-in-stock requests; and
• marketing preferences.

We may use this information to send communications you have requested or consented to receive and to improve the relevance and performance of our marketing.

You can unsubscribe from marketing communications using the instructions included in the message.

8. COOKIE CONSENT AND YOUR CHOICES

Where required, we will ask for your consent before using non-essential cookies.

You may be able to:

• accept all cookies;
• reject non-essential cookies;
• choose particular cookie categories; or
• change your preferences later through our cookie controls.

Strictly necessary cookies may continue to operate because they are required for the website, checkout, security or privacy controls to function.

Your available choices may differ depending on your location, browser, device and applicable law.

Withdrawing consent does not affect processing that occurred before your preferences were changed.

9. CONTROLLING COOKIES THROUGH YOUR BROWSER

Most browsers allow you to view, block or delete cookies through their settings.

Browser controls may allow you to:

• block all cookies;
• block third-party cookies;
• delete existing cookies;
• clear cookies when the browser closes;
• receive a warning before a cookie is stored; or
• control permissions for individual websites.

Blocking or deleting cookies may:

• sign you out of your account;
• remove products from your cart;
• reset your region or currency preferences;
• prevent checkout or payment functions from working;
• reduce website personalisation; or
• cause other website features to operate incorrectly.

Browser settings are controlled by the browser provider. Refer to your browser’s help or privacy settings for instructions.

10. ADVERTISING PREFERENCES

You may also be able to manage personalised advertising through:

• your Google account advertising settings;
• your Meta account advertising settings;
• your mobile device privacy or advertising settings;
• industry advertising opt-out services;
• our website cookie controls; and
• your browser privacy settings.

Opting out of personalised advertising does not necessarily mean you will stop seeing advertisements. It may mean the advertising you see is less tailored to your interests.

11. HOW LONG COOKIES REMAIN ON YOUR DEVICE

Cookies may be either session cookies or persistent cookies.

11.1 SESSION COOKIES

Session cookies generally expire when you close your browser or when your browsing session ends.

11.2 PERSISTENT COOKIES

Persistent cookies remain on your browser or device until they expire, are replaced or are deleted.

The lifespan of a persistent cookie depends on its purpose and the provider that sets it. Some may remain for minutes or days, while others may remain for months or longer.

You can remove persistent cookies at any time through your browser settings or, where available, our cookie controls.

12. CHANGES TO THE COOKIES USED ON OUR WEBSITE

The specific cookies used on our website may change without individual notice when:

• Shopify or a Shopify application is updated;
• we add, remove or replace a service provider;
• we change our analytics or advertising tools;
• we introduce new website features;
• a provider changes its technology; or
• legal or regulatory requirements change.

Where available, our website cookie controls provide current information about the cookie categories and choices available to you.

13. PERSONAL INFORMATION AND PRIVACY

Some information collected through cookies may be personal information or may become personal information when combined with other data.

We handle personal information collected through cookies in accordance with our Privacy Policy.

Our Privacy Policy explains:

• the types of personal information we collect;
• how we use and disclose personal information;
• overseas disclosures;
• data security and retention;
• access and correction rights; and
• how to make a privacy complaint.

14. CONTACT US

If you have questions about this Cookies Policy or how we use cookies, please contact us through our Website Contact Form.

Business: Amaroso Boutique Pty Ltd ATF The Owen Anderson Family Trust

ABN: 57 377 615 957

Email: contact@amaroso.com.au

15. CHANGES TO THIS COOKIES POLICY

We may update this Cookies Policy from time to time to reflect changes to our website, cookies, technology providers, privacy practices or legal obligations.

The updated version will be published on this page with a revised “Last updated” date.

Where a material change affects the choices available to you, we may take additional reasonable steps to notify you or request consent where required.